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PTA and Unilever — Expert Advice for Tweens' Sweat-Inducing Moments

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Unilever, a premier national sponsor of PTA, has assembled a team of experts as part of its "Don't Fret the Sweat" campaign to provide advice for parents to help their tweens build confidence and navigate those sweat-inducing moments. Renowned parenting expert, Rosalind Wiseman, offers these guidelines on how to have a direct and respectful conversation with your tween about those not-so-sweet smells.

Respect their privacy. Don't say anything around their friends or in public. Know your child. If they are sensitive about the issue, use less direct approach. Give them a say. Ask them if they want to go the store with you to buy deodorant. If they want you to do it, casually tell them what you bought and where they can find it. Remember, although it can be uncomfortable to talk about these things with your children, it's a great opportunity to set the groundwork for good communication. For more expert tips, tools and real-life stories, check out DontFretTheSweat.com.

Unilever is the maker of Degree® Men, Degree® Women, Degree® Girl, Dove® and Suave®
 

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